This project was to establish a new menu design and layout that shows the personality of Riverside and what they are about.
This was a fun project to do as it taught me the importance of proper concept development and brainstorming as well as an understanding of how to establish a brand identity.
InDesign & Illustrator
I began by creating a clean and simple logo design for Riverside and since the restaurant is called Riverside I wanted to create a river flowing along the edge of the front menu cover to reflect the name. Afterwards, I illustrated tropical leaves that are placed on the edge of the menu to showcase what the restaurant has to offer with text colours that compliment each other.